Quick answer
To keep a 30% margin on an item that costs $8.00 to make and $4.50 to post, while charging the buyer $5.00 shipping, list it at $16.40: Etsy's fees on that order come to $2.48 and you keep $6.42 (30.00% of the order). The price is the lowest whole cent that reaches the target after every US Etsy fee, as published and checked 2026-10-15.
About the Etsy Price Calculator
The fee calculator answers "what do I keep at this price?". This page answers the question most sellers actually start with: what should I charge? Tell it your costs and the margin or profit you want per order, and it finds the lowest item price that gets there after every Etsy fee — listing, transaction, payment processing and, if you choose, Offsite Ads.
It works by testing prices, not by a shortcut formula. Each fee is recalculated at every candidate price, so the $100 Offsite Ads cap, the fixed $0.25 processing fee and cent rounding are all handled exactly. The answer is the cheapest price, to the cent, that meets your target.
How to use it
Choose whether your target is a profit margin or a fixed profit per order, and type the number. Then fill in your bank country, the quantity in the order, what you charge for shipping, your cost per item and the postage you pay. Open the advanced options to add the buyer's sales tax rate, gift wrap, an Offsite Ads rate, a Share & Save sale or a currency conversion.
The result shows the lowest item price that meets the target and the full fee breakdown at that price, so you can see exactly where the money goes. Use "Copy link" to save the scenario or send it to a business partner.
Use cases
- Launch pricing. Set a first price for a new product from its real costs instead of copying competitors.
- Cost increases. Re-run the numbers when materials or postage go up and see the new minimum price.
- Ad-proof pricing. Price as if the order came through Offsite Ads, so an ad-driven sale still meets your margin.
- Multi-item orders. Raise the quantity to see how the fixed fees spread across a bigger order.
- Free-shipping offers. Set shipping to zero and fold postage into the item price to check the margin still holds.
Margin or profit — which target should you use?
Margin is profit as a percentage of the order subtotal (item + shipping). It is the better target when you sell many products at different prices, because it scales: a 30% margin means 30 cents of every dollar is yours after fees and costs. Profit per order is the better target for one-off or high-effort items, where you want, say, $40 for your time no matter what the materials cost.
Remember what "cost" includes. Materials and packaging are obvious; your labor is not, and it is the line most handmade sellers leave out. Put an hourly rate on your time and add it to the cost per item, or use the profit target to cover it.
Worked example: a 30% margin
A US seller's item costs $8 to make, ships for $4.50, and they charge the buyer $5 for shipping. No Offsite Ads, no sales tax.
- At $16.40 the order subtotal is $21.40.
- Fees: $0.20 listing + $1.39 transaction (6.5%) + $0.89 processing (3% + $0.25) = $2.48.
- Payout = $21.40 − $2.48 = $18.92. Profit = $18.92 − $8 − $4.50 = $6.42.
- Margin = $6.42 ÷ $21.40 = 30.0%. Any price below $16.40 falls short.
Why the price climbs faster than you expect
Every extra dollar you charge is itself charged roughly 9.5% in percentage fees (6.5% transaction plus 3% processing) for a US seller — more with sales tax, regulatory fees or an Offsite Ads sale. So to add one dollar of profit you need to raise the price by a little over a dollar. At high margin targets the effect compounds: chasing a 70% margin on a low-cost item can need a surprisingly high price. The $100 Offsite Ads cap works the other way: on expensive items the ad fee stops growing, so high margins become reachable again. If no price can reach the target — for example a 90% margin for a UK seller, whose percentage fees take about 11% of every sale — the calculator tells you.
Pricing tips that do not depend on fees
- Check the price against what similar listings sell for, not just what they list for.
- Round to a price that looks deliberate — $16.40 might become $16.50 or $17.
- Re-run the numbers when material or postage costs change; a $1 postage increase eats directly into margin.
- If you run sales, price so the discounted price still clears your minimum margin.
Limits
The same as the main Etsy fee calculator: one order at a time, fees rounded to the cent, Etsy's USD amounts converted at a reference rate for non-US sellers, and no monthly costs such as Etsy Ads or Etsy Plus.
Worked examples
| Target margin | List price | Etsy fees | Profit per order | Actual margin |
|---|---|---|---|---|
| 10% | $11.09 | $1.98 | $1.61 | 10.01% |
| 20% | $13.37 | $2.19 | $3.68 | 20.03% |
| 30% | $16.40 | $2.48 | $6.42 | 30.00% |
| 40% | $20.65 | $2.89 | $10.26 | 40.00% |
Sources
Frequently asked questions
How do I price my Etsy products for profit?
Add up your cost per item (materials, packaging and your time), the postage you pay, and Etsy's fees, then choose the margin you need. This calculator finds the lowest price that hits that margin after all fees.
What is a good profit margin on Etsy?
There is no single answer, but many handmade sellers aim for 30–50% after fees and materials, and more when labor is not counted in costs. Digital products often run far higher because there is no material or postage cost.
Should I include shipping in my Etsy price?
Either works for fees: Etsy charges the same 6.5% transaction and 3% processing on shipping as on the item. Free shipping can help in search; just make sure the item price covers the postage you pay.
How do I account for Offsite Ads in my price?
Choose the 15% or 12% option in the advanced settings and the price is calculated as if the order came from an ad. Some sellers price for the worst case; others add a smaller buffer because only some orders are attributed.
Why does the calculator say no price reaches my target?
Percentage fees grow with the price. If your target margin is higher than what is left after percentage fees — about 90% for a US seller and less for sellers who also pay a regulatory operating fee — no price can reach it.
Disclaimer. Prices are calculated from Etsy's published fees (checked October 15, 2026) and the costs you enter. They are estimates, not pricing, tax or accounting advice. 17x7 is not affiliated with Etsy, Inc.
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